Why are Norwegians so good at sport?

15 okt. 2025

Norway has among the world’s most admired sport systems and cultures, with strong results in developing children and many dominant elite adult athletes.

Norway's exceptional sports performance stems from a powerful combination of:

  • Fostering a lifelong love for an active life and a culture that emphasises childhood participation
  • A focus on data-driven and collaborative training across all sports
  • A well-funded sports infrastructure with a strong social welfare system

Norway wins by making sports fun and accessible for everyone, which creates a huge pool of talent, and then supports them with a world-class system. To get 90% of Norwegian children to participate, enjoy, and get the positive mental and physical effects of sports - is one of the biggest victories.

The Secret Behind Norwegian Sporting Success

5 Core Pillars of the Norwegian Sports Model

1. Deep-Rooted Sports Culture and the Outdoors

From a young age, us Norwegians have a profound connection to the outdoors. Activities like skiing and hiking are ingrained in the national identity and family life, not just competitive sports. The famous saying goes, “Norwegians are born with skis on their feet.” It’s not just a sport—it’s a way of life.

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2. Large Talent Pool from Inclusion

Around 90% of children aged 6-12 in Norway participate in at least one organised sporting activity. This high engagement is linked to the Norwegian sports model, which emphasises fun, inclusion and self-improvement rather than early specialisation and winning.

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3. The Olympiatoppen Program

This centralised system, established in the 1980s, allows top athletes across all sports to train together and share knowledge. This prevents the loss of expertise between generations and creates a collaborative, high-performance environment.

The Olympiatoppen program which was initiated in the 1980s to improve Norwegian athlete results before the Olympics in 1994 in Norway.

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4. Strong Social Safety Nets

Norway's social welfare system reduces the risks of pursuing sports. Athletes have access to healthcare for injuries and can train without the extreme financial pressure seen in other countries, allowing a larger talent pool to attempt a professional career.

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5. A Safe and Active Lifestyle

Low crime rates and a societal emphasis on outdoor activity mean children play and explore independently from a very young age, naturally building physical competence and resilience.

Stamox

The Biggest Win

Norway wins by making sports fun and accessible for everyone, which creates a huge pool of talent, and then supports them with a world-class system.

To get 90% of Norwegian children to participate in, enjoy and get the positive mental and physical effects of sports, is one of the biggest victories

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